Positioning and UX
We map what your buyers need to see, in the order they need to see it, and wireframe every template before visual design starts.
Axiolo · Web design portfolio
Give your buyers a website they trust before the first call
Your buyers look at your website before they agree to a meeting. Axiolo is the B2B growth team that designs, builds, and measures websites that look like the company your sales team describes. Here are four we shipped in life sciences, software engineering services, B2B sales consulting, and industrial software.
- Faster load speed on the Kognitic rebuild
- 3×
- Broken redirects at the Kognitic launch
- 0
- Industries in this portfolio
- 4
Positioning and UX, Wireframes, Visual design, Design systems, Motion, Interaction design, Mobile layouts, Astro builds, Webflow builds, Accessibility, SEO migration, GA4 and Tag Manager, HubSpot tracking, Webinar funnels, Life sciences, Software engineering services, Industrial software, B2B services
What we design and build
What goes into each website
Every project covers the same four pieces of work, so the site you launch looks right, loads fast, keeps its search traffic, and reports on what visitors do.
Visual design
We build a visual system from your brand (color, type, components, and motion) so new pages stay consistent when your team adds them.
Engineering
We build on Astro or Webflow, ship as little JavaScript as the page needs, and check accessibility and Google's page speed scores before launch.
SEO migration and analytics
We map every old URL to its new page, test each redirect, and set up GA4, Tag Manager, and HubSpot so you can see which pages lead to demo requests.
Commercial and medical strategy teams at Merck, Bayer, Sanofi, and Johnson & Johnson use Kognitic's clinical trial intelligence. We redesigned and rebuilt the site so it looks like a platform those teams already trust, moved every old URL to the new structure, and set up GA4, Google Tag Manager, and HubSpot tracking.
Before and after
The Kognitic homepage, old and new
The old homepage led with product names on a white page. The new one opens with the outcome pharma strategy teams buy, a live product view, and the partner logos those teams recognize.
Project 02
Unosquare
Software engineering services 6 page recordings
Unosquare's buyers are engineering and IT leaders at mid-market companies in financial services, healthcare, and media who are comparing nearshore partners. We designed and built the site and still run it: service pages that let a buyer compare engagement models, costs, and regions on the page, a webinar funnel with its own landing page, and the landing pages and tracking behind the paid program that produced $5M in qualified pipeline in 45 days.
Interaction design
Interactions and mobile layouts on unosquare.com
Unosquare's buyers compare engagement models, costs, and regions before they talk to sales, so we built those comparisons into the pages as interactions that work on desktop and on a phone.
-
Hero badges The homepage hero, where the Clutch and partner badges flip on hover to show the rating and each certification. -
Nearshore map A dot map of the world. Choosing onshore, nearshore, or offshore highlights the region and updates cost, cultural alignment, communication, and management overhead. -
Engagement toggle A People and Projects toggle that swaps the service cards, each with its own animated pixel illustration. -
Team shape chart A chart that fills in to show how a long-term dedicated team and a six to ten person burst pod staff up over time. -
Cube scroll story A scroll story where a cube fills in face by face to explain how workflows and functions connect into one company. -
Session picker Webinar date cards and the session dropdown stay in sync, so picking a date in either one updates the other.
Project 03
boomcloud
B2B sales consulting 5 page recordings
boomcloud designs and runs sales systems for B2B companies, from outbound programs to CRM rollouts. We designed a light, sky blue site where interactive steppers, industry tabs, and service carousels walk a sales leader through how an engagement works before they book a consultation.
Canary Labs makes data historian software that collects, stores, and analyzes industrial operations data. We design and publish pages on Canary's Webflow site, pairing a dark interface with Canary yellow so system diagrams, product cards, and campaign pages read clearly to the engineers evaluating the software.
Process
How a website project runs
The Kognitic project followed these five steps from first audit to launch, and every new website we build starts from the same plan.
- 01
Discover
We audit your current pages, URLs, analytics, and positioning, and agree with you on what the site has to do for sales.
- 02
Design
We wireframe the key templates, then design the visual system and every page in it for desktop and mobile.
- 03
Build
We build the site in Astro or Webflow with your content, forms, and CRM connected.
- 04
Migrate
We redirect every old URL, test each one, and launch with sitemaps and metadata in place.
- 05
Measure
We track visits, form fills, and demo requests in GA4 and HubSpot, and keep improving pages after launch.
Your website, next
Get a website your sales team is proud to send
Tell us what your current site needs to do for sales, and we'll show you how we'd design, build, and measure it. You'll get 30 minutes with a senior marketer, and there's no obligation to buy anything.