Take control of your metrics with our interactive calculators

Calculate your B2B Customer Lifetime Value to understand the long-term revenue impact of each client type and prioritize your highest-value segments. Free interactive calculator.

Calculate your B2B Cost Per Lead by channel and campaign to find where you're spending efficiently and where you're wasting budget. Free interactive calculator for B2B marketing teams.

Free conversion rate calculator for B2B funnels. Get visitor-to-lead and lead-to-customer rates, CPL and CPA, then find the funnel stage to fix first.

Work backward from new client targets to the marketing budget you need. Pick a funnel scenario, enter cost per lead and get a goal-based budget. Free.

Model Google Ads ROI from budget and CPC to closed deals. See leads, SQLs, CAC, LTV to CAC ratio and payback period before you scale spend. Free tool.

Calculate marketing ROI in seconds. Enter spend and attributed revenue to see your return and compare campaigns and channels on one scale. Free tool.