Paid Media
Scale what works.
Kill what doesn't.
We manage paid media like it should be managed-strategically/proactively, and with full visibility
![Paid Media <br /><span class="bg-gradient-to-r from-[#B14EFF] to-[#5754F7] bg-clip-text font-semibold text-transparent">Scale what works.</span> <br />Kill what doesn't.](/_astro/axiolo-paid-media.FwgS3Diw_2kASWO.png)
From search to social, our campaigns are
designed to drive results , not just spend budget.
SEM (Search Engine Marketing)
Search is intent. And intent is everything.
We optimize your presence across Google and Bing with high-converting campaigns, continuous iteration, and full-funnel strategy.
Capabilities
PPC (Paid Social & Display)
We run paid campaigns that convert, not just collect impressions.
From awareness to action, our PPC experts craft and manage campaigns that speak to the right people, at the right time with messaging that moves.
Capabilities
Frequently Asked Questions
What B2B paid media channels does Axiolo manage?
LinkedIn Ads, Google Ads (Search and Display), and paid social on Meta and X. We focus on the platforms where B2B decision-makers actually research and buy. We do not manage TikTok or consumer-focused channels by default; if your audience is on a non-core platform, we evaluate fit before recommending the channel.
How is B2B paid media different from B2C?
B2B audiences are smaller, more targeted, and convert through longer cycles. Optimization metrics shift from cost per lead to pipeline coverage, MQL quality, and revenue contribution. Frequency caps matter more, account-based targeting layers on top of audience targeting, and creative needs to address committee buying behavior rather than individual impulse.
What is a typical B2B paid media budget?
Engagements typically start at $10K to $50K per month in ad spend plus management fees. Mid-market B2B teams often run $30K to $100K per month split across channels. Budget allocation depends on sales cycle length, ICP precision, and conversion baseline; we recommend a specific split in the discovery call.
How do you measure pipeline impact, not just clicks?
Through UTM-tagged campaigns piped into HubSpot or Salesforce, with first-touch and last-touch source captured on every contact. Reporting ties ad spend to sourced and influenced pipeline by stage. We work closely with marketing ops to ensure the data architecture supports the measurement before launching campaigns.
How long until paid media drives qualified pipeline?
Cold campaigns typically take 30 to 60 days to produce qualified MQLs and 60 to 120 days to produce sourced pipeline. Retargeting and account-based campaigns convert faster (often within 14 days) because they engage warm or in-market audiences. Sales cycle length pushes pipeline maturation out by another quarter or two for enterprise deals.
Do you handle LinkedIn Ads, Google Ads, and Meta together?
Yes. Most B2B engagements split across LinkedIn and Google as primary channels, with Meta and X for retargeting and brand awareness. We manage all channels from one team so messaging, creative, and audience definitions stay consistent across platforms instead of running siloed campaigns that fragment attribution.
How does UTM tagging fit into your paid media workflow?
Every campaign URL is tagged before launch using a standardized naming convention. The UTMs flow into Google Analytics 4, HubSpot, and Salesforce so attribution reporting can connect ad spend to revenue. We use the same conventions described in our [UTM and campaign naming convention framework](/blog/utm-campaign-naming-convention-framework).
Let's stop guessing and start scaling
EWe don't "set and forget." We test, optimize, and adapt. Get a paid media strategy that actually performs and proves it.
Let's Talk Paid Strategy