PPC and Search Engine Marketing
In 2020 there was an estimated industry spend of $151.29 billion for Pay-Per-Click (PPC) advertising in the United States alone.
Even as a stand-alone strategy, PPC can quickly generate increased high-intent traffic to your website.
Market Facts
- The first 3 paid ads on search engine results pages receive 46% of all clicks.
- PPC ads are one of the top 3 sources of website conversions.
- Paid ads receive 65% of all clicks made by users who intend to purchase
- Search ads can boost brand awareness by up to 80%.
Benefits of PPC
Target the right audience for your business
We can help your business reach audiences through a specific keyword or phrase, geolocation, targeted demographic data, or a combination of all. We can deliver targeted ads those who have been to your site (re-marketing), been to a competitor’s site, or searched for a business similar to yours.
Get Immediate, Measurable Results
Why Pay Per Click advertising? It’s the best way to see immediate results from launching a new campaign. Most PPC efforts require a testing period of about 3 months for the ad platforms to review and optimize results. Platforms like Google Ads or Facebook require an iterative approach of content updates to maintain the relevancy of your campaigns and surpass your competition in online presence
Cost effective
Studies show that 50 percent of consumers arriving at retailer sites from pay per click ads are more likely to convert than those who came from an organic link. This is because more than 75 percent of people agree that PPC ads make it easier to find the information or product/service they’re looking for, and 63% of online searchers say they click on paid ads.
What we can do for you
- Build, launch, and manage new PPC campaigns
- Audit existing ad campaigns for improvement opportunities
- Maximize ROI on ad spend by optimizing your PPC campaigns
- Generate leads and brand exposure using search engine traffic
Why work with us
No Lockdowns
You own your ad creatives and ad accounts. We set up and operate our ad management through your account. Some agencies keep the creatives or work the campaigns through their own accounts to keep you locked in, we don’t work that way.
Obsessive over ROI
All campaigns and strategies have your ROI in mind to determine the best KPIs for your business. We want you to grow so we can grow with you.
Detailed Communication
You’ll receive detailed and understandable reports on how your campaigns are performing, and we’ll keep you updated on any changes or adjustments in strategy along the way.
