Fractional CMO Executive Marketing Leadership, Without the Executive Price
You need marketing leadership—someone to set strategy, guide execution, and drive results. But hiring a full-time CMO costs $200K+ plus equity. Our Fractional CMO service gives you experienced marketing leadership at a fraction of the cost.
Sound Familiar?
These are the challenges that make a Fractional CMO the right choice:
No Marketing Leadership
You have doers but no strategist. Campaigns run, but there's no cohesive vision or accountability for results.
CEO Doing Marketing
The founder is still setting marketing direction, but doesn't have time to do it well. Growth is suffering.
Can't Afford a Full-Time CMO
You need the expertise, but $200K+ salary plus equity isn't in the budget—or justified for your stage.
Agencies Without Strategy
You've hired agencies, but they need direction. Someone has to tell them what to do and hold them accountable.
Inconsistent Results
Marketing produces sporadic wins but no predictable pipeline. There's no system, just random acts of marketing.
Board/Investor Pressure
Stakeholders want marketing leadership and a growth plan. You need someone who can present and be accountable.
What You Get
Strategic leadership and hands-on guidance—not just advice from the sidelines.
Marketing Strategy & Planning
A comprehensive marketing strategy aligned with business goals. Quarterly planning, budget allocation, and roadmap development.
Team Leadership
Direction and accountability for your marketing team and agency partners. Regular 1:1s, goal setting, and performance management.
Executive Presence
A marketing leader who can present to the board, speak with investors, and represent marketing in leadership discussions.
Vendor & Agency Management
Selection, oversight, and accountability for external partners. Ensuring you get value from your marketing investments.
Metrics & Reporting
Marketing dashboards, KPIs, and regular reporting. Clear visibility into what's working and what's not.
Growth System Development
Building repeatable processes and playbooks. Marketing that scales, not just campaigns that run.
How It Works
Getting started is simple and fast.
Discovery Call
We learn about your business, challenges, and goals. We assess whether a Fractional CMO is the right fit for your situation.
Strategy & Planning
We audit your current marketing, identify opportunities, and develop a 90-day plan with clear priorities and metrics.
Ongoing Leadership
Regular engagement (typically 10-20 hours/month) providing strategic direction, team leadership, and accountability.
Ideal For
Fractional CMO works best for these situations:
Services We Can Lead
Your Fractional CMO can oversee any combination of these services—executed by your team, our team, or agency partners.
Content Marketing
Strategy, editorial planning, and content program oversight.
Learn moreSEO
Search strategy, technical optimization, and organic growth.
Learn morePaid Media
SEM, paid social, and advertising program management.
Learn moreSocial Media
Brand presence, thought leadership, and community building.
Learn moreMarketing Ops
MarTech stack, automation, and data infrastructure.
Learn moreWeb & Creative
Website strategy, design oversight, and brand management.
Learn moreFrequently Asked Questions
How many hours per month does a Fractional CMO work?
Typically 10-20 hours per month, though this varies based on your needs. Some clients need more hours during strategic planning periods or major initiatives. We'll recommend the right level of engagement during our discovery call.
How is this different from a marketing consultant?
A consultant advises. A Fractional CMO leads. We're accountable for results, we manage your team and vendors, and we're a true member of your leadership team—not someone who delivers a report and disappears.
What does a Fractional CMO cost?
Our Fractional CMO engagements typically range from $5,000-$15,000/month depending on scope. Compare that to a full-time CMO at $200K+ salary plus benefits and equity. You get senior leadership at 1/4 the cost.
How long does an engagement typically last?
Most clients work with us for 12-24 months. Some shorter-term engagements focus on specific initiatives (like preparing for funding). We're flexible and can scale up or down as your needs change.
Will you execute marketing or just strategize?
Primarily strategy and leadership, but we get our hands dirty when needed. We can also bring in our execution team (through Team Augmentation or Marketing as a Service) if you need more horsepower.
What if we eventually want to hire a full-time CMO?
Great—that's often the goal. We can help you define the role, recruit candidates, and ensure a smooth transition. We want you to succeed long-term, even if that means you eventually outgrow us.
Ready for Marketing Leadership?
Stop running marketing without a strategic leader. Get the expertise your business needs at a price that makes sense.
- Free 30-minute discovery call
- No commitment required
- Clear next steps and recommendations
- Pricing transparency upfront
Schedule a Consultation
Talk to a Marketing Strategist
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