B2B Social Media
Planned, Produced, Published
Most social engagements deliver a content calendar and leave you to fill it. We plan the calendar, create the images and video, schedule it, publish it, and grow the audience that actually matters to your pipeline.
Where B2B Social Usually Stalls
These are the problems we're brought in to fix:
A Calendar Nobody Fills
Someone built you a content plan. Six weeks later the calendar is empty because nobody had time to make the assets.
Crickets on Every Post
You post consistently and nothing happens. The content was written for a consumer feed and your buyers scrolled past it.
No Asset Production Capacity
Every post needs an image or a video, your designer is booked on sales collateral, and social loses every time.
Platform Overload
Four accounts, four different formats, four different audiences, and one person trying to keep all of them alive.
Inconsistent Voice
Posts drift depending on who wrote them. The brand reads differently on LinkedIn than it does anywhere else.
Can't Measure Impact
Followers and likes get reported because nothing connects social activity to pipeline.
Why Axiolo for Social?
We produce and publish. The calendar is the start of our work, not the end of it.
We Make the Assets
Designers and video capability in-house. Images, motion, and cut-downs get produced rather than sourced from a stock library.
Built for a B2B Buyer
Platform-native, but written for someone evaluating a purchase rather than scrolling for entertainment.
We Publish, Not Just Plan
Scheduling and publishing are ours. Nothing waits on your team to copy a caption out of a spreadsheet.
Four Platforms, Run Properly
LinkedIn, Instagram, X, and Facebook, each treated as its own format rather than one post cross-published four times.
Connected to Search
The same team runs your SEO, so content built to rank gets distributed and content that performs socially informs what we publish.
Reported Against Pipeline
Engagement is tracked, but the monthly report answers what social contributed to leads.
What's Included
Social is a production discipline. Here's what an engagement actually covers.
Team Augmentation
Social specialists and designers working alongside your marketing team on planning, production, and publishing.
Learn moreMarketing as a Service
Social run inside a wider marketing operation, connected to search, paid, and the content engine.
Learn moreCalendar live in the first fortnight
LinkedIn, Instagram, X, Facebook
Contribution, not follower counts
What the Engagement Covers
Four workstreams, run end to end rather than sold as separate line items.
Content Planning
A calendar mapped to your campaigns, launches, and buying cycle, with formats chosen per platform rather than duplicated across them.
Image and Video Assets
Static graphics, motion, short-form video, and cut-downs of longer material. Produced in-house to your brand, not pulled from stock.
Scheduling and Publishing
We run the queue. Posts go out on time, in the right format, without anyone on your side touching a scheduler.
Growth Strategy
Audience building that targets the people who buy: employee advocacy, executive presence, engagement with the accounts you care about.
Community Management
Comments and messages monitored and answered, so engagement turns into conversation rather than sitting unattended.
Performance Reporting
What performed, what didn't, what we're changing, and what reached the people who matter to pipeline.
Industries We Serve
B2B categories where the buyer is technical, the cycle is long, and credibility does the selling.
Platforms & Tools We Work With
The four platforms that matter for B2B, plus the tooling to run them properly.
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G Social in Practice
Building visibility with a hard-to-reach technical audience.
Balyo: Building Industry Credibility in Robotics
Balyo needed visibility and credibility with decision-makers in robotics and automation, a small and highly technical audience. We built the organic social and content programme that earned it.
Frequently Asked Questions
Common questions about how we run social.
Which platforms should we actually be on?
For most B2B, LinkedIn carries the majority of the value and the others play supporting roles. We cover LinkedIn, Instagram, X, and Facebook, and we would rather run two properly than maintain a token presence on four. We will tell you which ones are worth your budget after looking at where your buyers actually are.
Do you create the assets or do we?
We do. Images, graphics, motion, and short-form video are produced in-house to your brand guidelines. If you have existing brand assets or a design system, we work inside it rather than around it.
Do you publish, or just hand us the calendar?
We publish. Scheduling and posting are part of the engagement, so nothing depends on someone on your side copying captions out of a spreadsheet at the end of the week.
How often should we post?
Consistency beats volume. For most B2B clients that is three to five posts a week on the primary platform and less elsewhere. Cadence is set to what we can sustain at quality rather than to a number that looks impressive in a proposal.
Can you help with executive or personal branding?
Yes. Founder and executive presence usually outperforms the company page in B2B, so we often run both: ghost-written posts reviewed by the individual, plus engagement strategy on the accounts that matter.
What about employee advocacy?
We can build the programme: content your team can share, guidance on how to engage, and light tooling to make it easy. It works when it is genuinely optional and the content is worth sharing, and it fails when it is mandated.
How do you measure social ROI?
Engagement and reach are tracked as leading indicators. The monthly report covers what social contributed to site traffic, leads, and pipeline, which requires tracking to be configured correctly. That setup is work we also do.
What about paid social?
This page covers organic. Paid social sits under [Paid Media](/services/paid-media), and the two work better together since organic content that performs is usually the best thing to put budget behind.
What does it cost?
Social as a single capability on retainer runs $4,000 to $6,000 per month depending on platform count and asset volume. If it sits inside a wider marketing operation, see our engagement tiers. Minimum engagement is three months, then month to month.
Ready to Stop Filling the Calendar Yourself?
Planning, production, publishing, and growth, handled. You approve the direction and see what it contributed each month.
- Review of your current channels and cadence
- Competitor and audience assessment
- Content and asset gap analysis
- Actionable recommendations, no obligation
Get a Free Social Audit
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