ROI (Return on Investment) is a fundamental marketing metric that shows how much profit your business gains from each dollar invested in marketing. Knowing your ROI helps you compare campaigns, optimize your budget, and justify spend to stakeholders.
How to use this calculator
Enter your total marketing investment and the revenue generated. The calculator will show your ROI as a percentage.
ROI Formula
[ ROI = \frac{(Revenue - Investment)}{Investment} \times 100 ]
What is a good ROI?
- Below 100%: Underperforming (spending more than you gain)
- 100% – 300%: Healthy for most B2B marketing
- 300%+: Outstanding
Benchmarks vary by industry and channel, but most B2B companies aim for an ROI between 200% and 300%.
Why ROI matters
- Helps you understand the true impact of your marketing
- Lets you optimize future campaigns and budget allocation
- Gives you a common metric to compare different strategies
FAQ
What is a good ROI for B2B marketing?
A solid ROI for B2B campaigns is typically 100%–300%, but high-performing campaigns can exceed 300%.
How can I improve my ROI?
Focus on lowering costs, increasing conversion rates, and targeting channels that deliver the highest revenue.
Does a negative ROI always mean failure?
Not always. Some early campaigns or brand awareness efforts may have a negative ROI short term, but lead to longer-term value.
