CPL (Cost Per Lead) is a key metric for measuring how much you spend to acquire a single lead. Lowering your CPL helps you maximize your marketing budget and increase campaign profitability.

How to use this calculator

Enter your total marketing investment and the number of leads you have generated. The calculator will show your CPL.

CPL Formula

[ CPL = \frac{Investment}{Leads} ]

What is a good CPL?

  • Varies by industry: For B2B, a healthy CPL is typically between $30 and $100.
  • Benchmarks: SaaS and tech industries often have higher CPL, while e-commerce and B2C may see lower costs.
  • Context matters: Compare your CPL against your Customer Lifetime Value (CLV) and average deal size.

Why CPL matters

  • Directly impacts your campaign ROI and budget planning
  • Helps identify the most cost-effective channels
  • Allows you to optimize for higher-quality leads at a lower cost

FAQ

What is considered a good CPL?

A good CPL varies by industry, but for B2B campaigns, $30–$100 per lead is common. Always compare to your CLV and overall profitability.

How can I reduce my CPL?

Focus on targeting more qualified audiences, improving landing pages, and refining your ad copy or offers.

Does a low CPL always mean success?

Not necessarily. A very low CPL could result in low-quality leads. Always balance cost with lead quality.