Paid Social That Reaches Decision-Makers
B2B buyers live on LinkedIn and scroll through Meta. We create and manage paid social campaigns that put your brand in front of the right people—with messaging that resonates and offers that convert.
Paid Social Challenges?
These are the problems we solve for B2B marketers:
Expensive, Unqualified Leads
LinkedIn CPCs are brutal. You're paying $10+ per click and the leads aren't even decision-makers.
Creative That Falls Flat
Your ads look like everyone else's. Boring stock photos, generic copy, zero scroll-stopping power.
Can't Crack LinkedIn
You know your audience is there, but your campaigns underperform. Targeting feels off, engagement is low.
Meta Feels Irrelevant
Facebook and Instagram seem like B2C platforms. You're not sure B2B can work there.
No Retargeting Strategy
Website visitors leave and never come back. You're not capturing the interest you've already earned.
Disconnected From Sales
Marketing generates leads, sales says they're junk. No feedback loop, no alignment.
Why Axiolo for Paid Social?
We specialize in B2B advertising where the targeting and messaging have to be precise.
B2B Targeting Expertise
We know how to reach decision-makers—job titles, company sizes, industries, and custom audiences that actually work.
Creative That Converts
Our team creates ads designed for B2B: credible, professional, and compelling. No more boring banners.
Full-Funnel Strategy
Awareness, consideration, decision—we build campaigns for every stage and move prospects through.
LinkedIn Specialists
LinkedIn is our bread and butter. We know the platform inside and out—what works, what doesn't, and how to maximize ROI.
Multi-Platform Approach
LinkedIn for targeting, Meta for reach and retargeting, programmatic for scale. We use each platform for its strengths.
Connected to Pipeline
We integrate with your CRM so you see which campaigns drive real revenue, not just leads.
How We Work
Paid social requires constant testing and optimization. We manage it like the investment it is.
Fractional CMO
Strategic oversight of your paid social program. Budget allocation, platform mix, and campaign strategy.
Learn moreTeam Augmentation
Paid social specialists who run your campaigns. Creative development, audience testing, and optimization.
Learn moreMarketing as a Service
End-to-end paid social management. Strategy, creative, targeting, optimization, and reporting.
Learn moreStrategy, creative, and live campaigns
Always improving, never stale
Awareness to conversion
What Paid Social Delivers
When done right, paid social accelerates your entire go-to-market.
Precise Targeting
Reach exactly the people you want—by title, company, industry, and behavior. No wasted impressions.
Brand Awareness at Scale
Get in front of thousands of decision-makers who've never heard of you. Build familiarity before the sales call.
Account-Based Marketing
Target specific companies on your dream list. Surround key accounts with your message.
Content Amplification
Get your best content in front of the right audience. Accelerate organic efforts with paid distribution.
Pipeline Acceleration
Re-engage website visitors and known leads. Keep your brand top of mind through the buying cycle.
Measurable Impact
See exactly which campaigns drive pipeline and revenue. Optimize based on business outcomes.
Industries We Serve
We specialize in B2B paid social where targeting precision makes all the difference.
Platforms We Manage
We're experts across the platforms that matter for B2B.
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Real results from our B2B advertising campaigns.
Unosquare Builds $22M Pipeline with Paid Media
Unosquare needed rapid pipeline growth at scale. We executed a full-funnel paid strategy covering awareness, demand capture, and qualification—generating 1,000+ qualified B2B leads and over $25M in organic revenue.
Balyo Targets Decision-Makers in Robotics
Balyo needed brand awareness and lead generation in the robotics and automation space. Our paid campaigns drove meaningful engagement and visibility with key decision-makers across the industry.
Frequently Asked Questions
Common questions about paid social advertising.
LinkedIn is expensive. Is it worth it?
LinkedIn CPCs are high, but the targeting quality is unmatched for B2B. When you're reaching exactly the right people—decision-makers at target companies—the higher cost is worth it. We focus on making every click count through precise targeting and high-converting landing pages.
What budget do you recommend for LinkedIn?
For meaningful results, we typically recommend starting with at least $5K-10K/month on LinkedIn. The platform needs budget to optimize effectively. We can work with smaller budgets but expect a longer learning phase.
Does Meta (Facebook/Instagram) work for B2B?
Yes—especially for retargeting, content promotion, and reaching decision-makers outside work hours. Meta's costs are lower than LinkedIn, and its retargeting capabilities are excellent. We often use Meta to complement LinkedIn in a multi-platform strategy.
What about creative—do you make the ads?
Yes. Our team handles creative strategy, copywriting, and design. We create scroll-stopping ads designed specifically for B2B audiences. We test multiple variations and continuously improve based on performance.
How do you handle ABM campaigns?
We're experienced in account-based marketing. We can target specific company lists on LinkedIn, layer in intent data, and coordinate with your sales team for maximum impact. ABM requires orchestration across platforms and touchpoints—we manage all of it.
How long until we see results?
You'll see traffic and engagement immediately. Lead flow typically starts within the first 1-2 weeks. Allow 60-90 days for full optimization and to see how paid social impacts pipeline and revenue.
Do you manage retargeting?
Absolutely—retargeting is critical for B2B. We set up website retargeting, CRM audience syncing, and sequential messaging to nurture prospects through long sales cycles.
How do you measure success?
We track leads, but more importantly, we track pipeline and revenue attribution. We integrate with your CRM so you can see exactly which campaigns drive business outcomes—not just form fills.
Ready to Reach Your Ideal Customers?
Stop wasting budget on poor targeting and weak creative. Let's build paid social campaigns that actually generate qualified pipeline.
- Platform and budget recommendations
- Audience strategy development
- Creative concepts included
- Full-funnel campaign planning
Get Started
Talk to a Marketing Strategist
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